Current Sponsors | Underwriting FAQs | Rates | Payment Information | ContactUnderwriting FAQ:::What is Underwriting?How can Underwriting benefit my business?What can be stated in underwriting acknowledgements?What are some examples of Underwriting spots?What contract lengths are required?How is the underwriting acknowledgment made?How will I know if my acknowledgment ran?What is Underwriting?Underwriting is a way of supporting KSSU, a non-profit, non-commercial educational radio station, at Sacramento State University. By definition, underwritting is the on-airidentification of individuals, corporations or businesses who donate funds that help pay the cost of program production. How can Underwriting benefit my business?While underwriting is not "advertising," it can still provide your business with some of the same exposure as commercial advertising while also allowing for social benefits that traditional advertising can not provide. •Wide range of audience KSSU's listeners are a diverse group of people ranging from teens to senior citizens and include target audiences that include ethnic and social minorities who are overlooked as a demographic by commercial broadcasters: KSSU can help you reach all of these audiences. KSSU Programmers can work with you to place your acknowledgment on a KSSU show that will best reach your target audience. •Low rates enable you to establish year-round presence Businesses benefit from long-term visibility; the low cost associated with underwriting with KSSU allows a business to establish a year-round presence, yet have ample funds left for special promotions in other media. •Demonstrate your community concern Supporting KSSU shows that your business is interested in contributing to the quality of student life in Sacramento and surrounding communities. •Multiple acknowledgements Our low rates not only include acknowledgments on our KSSU.com live broadacast, but we also acknowledge our sponsors with contact information in writing on KSSU.com and KSSU.org. If a company has a website we will post a link free of charge. What can be stated in underwriting acknowledgements?Underwriting announcements are concise and gimmick-free. As a non-commercial radio station, KSSU's underwriting announcements are regulated by the FCC and must conform to specific guidelines. There are three parts of an underwriting acknowledgement
What can be allowed on the acknowledgement?
What is prohibited?
What are some examples of Underwriting spots?“Springtime is in full swing and the staff and management at Manifest Colossal Inc. located at 23435 Jst here in Sacramento would like to take this special time to congratulate this year's graduates and remind our listeners to enjoy themselves but don't drink and drive. If you do decide to drink, be sure to elect a sober driver or call a cab. This important message is brought to you by Manifest Colossal Inc, offering copy and graphic supplies for over 50 years, is located at 23435 Jst and can be reached at 916 745-3343.” “A portion of this program is underwritten by Speedy Lube, located at 115 Main Street. Speedy Lube provides oil changes and other car maintenance services." Speedy Lube 555-6565.” What contract lengths are required?There are no contract lengths required! This allows for sponsorship that best fits your budget. How is the underwriting acknowledgment made?The Sponsor will work with a member of the KSSU Underwriting Department to find an area of programming that will best suit the needs of said sponsor. The spot will be played sometime during the scheduled hour by a KSSU DJ. The Sponsor will submit suggested copy of the announcement to the KSSU underwriting staff for editing and review. We must remain within the FCC's guidelines so some changes may be made to submitted copy. The revised copy will be sent back to the business to be approved. Once the copy is approved by the business and the KSSU Underwriting Director, the copy will be sent to the Production Department where a professional pre-produced recording of your acknowledgment will be made. The recording will be placed in the studio database to be played by a DJ. How will I know if my acknowledgment ran?At the end of each month you can choose to receive a log of when your spots were run, signed off by the DJ who played your acknowledgment. |
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